Blogging is like living in a commune built on an oilfield. One day the diggers will move in.
Rafael Behr
Surprising myself somewhat in the process, two posts ago I produced a positively upbeat assessment of my relationship with blogging. Alarmed in its wake lest I should be taken for some kind of cheery evangelist, I present now an altogether bleaker perspective on the blogosphere.
For the past two days, I’ve been mulling over the contents of a cutting someone emailed me from an undated Observer, maybe from last year, possibly the year before. Presenting bloggers as free agents roaming the open range, able to settle at will and nail up their shingles without let or hindrance, the article predicts dark days ahead. Within a world dominated by rapacious capitalism (recession notwithstanding), the author Rafael Behr, in characterising the open source nature of the Internet, tells us that it is hard to conceive of a parallel society established and self-governed in principles of trust and common ownership. But it exists. The biggest aggregation of human experience and knowledge ever created belongs to everyone, it is available on demand and it is free.
Not for much longer, apparently because ranged against the new culture of digital freedom is a strange coalition of spooks, suits and vandals. There are governments unable to resist the technology that can track our every move; there are corporations lusting after the attention of the 2 billion eyeballs focussed on screens…
Not least amongst these circling birds of prey is Rupert Murdoch, whose News Corp has set aside a war chest of $1 – 2 billion for online developments. Particularly unsettling was their purchase four years ago of Intermix Media, owners of MySpace.com, the blogging community to which many of us, more or less uneasily, belong. Rafael Behr predicts the ultimate absorption of these web allotments and the imposition of rental sweetened by that most potent of web currency, free downloads.
The goal Behr writes, must be to marshal the energy that bloggers currently expend on creating their own content into the consumption of industry-manufactured, pay-per-view content. Control of copyright sources and weblog software tools would effectively turn the key in the lock against the independent blogger.
A couple of big hitters are quoted in support of this dystopic vision. J. D. Lasica of online creative archive Ourmedia warns: Nearly every day brings word of an entertainment company forming an alliance with a technology provider to corral an audience into a walled garden and force it to behave in a certain way. And that Cassandra of the Left Noam Chomsky declares: Major efforts are being made by the corporate owner and advertisers to shape the internet so that it will be mostly used for commerce, diversion and so on. Then those who wish to use it for information, political organising and other such activities will have a harder time.
And that is the problem for the current generation of web citizens, Behr concludes sourly. They are neither the aristocrats, nor the foot soldiers of the net. They are simply its conscience and they will scream and shout as the web is carved up and sold off... The real gold rush has barely begun. To experience the sharing culture of the blogosphere today is like living in a commune built on an oil field. One day, the diggers will move in.
Those of us who move around the shared territory delineated largely by the mutual links on our blogrolls, currently enjoy a sense of a community that, by and large, commits to an ethos of liberalism, even radicalism. That’s why I’m on your sidebar and you’re on mine. Within its loose territories, our blogging activity enables us to evaluate, assess and generally commentate on events in a world that most of us believe to be controlled increasingly by knaves and fools. But how inviolate are we? Is our freethinking corner of Blogistan vulnerable to that ultimate offer that no properly constituted business could surely refuse – rules drawn up for the ‘responsible and appropriate’ governance of our webhost’s blogs by webspace proprietors? As weary onlookers contemplating the situation local and global have asked since the dawn of civilisation – where is it all going?
Extracts © Observer Newspapers
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